Vocalist Andy Six (now going by his surname Andy Biersack) still has an emo way of singing, but has replaced his squawky screamo choruses with a gruff, James Hetfield growl that he interjects throughout. As their look suggests, Mötley Crüe and Kiss are big influences, as is Metallica, and elements of these three bands are evident throughout Set the World on Fire. Marilyn's boyfriend's name is never revealed.For Black Veil Brides' first outing with Universal Republic, they tone back the emo-punk dramatics, and let their ‘80s hair metal freak flag fly. At the very end of the video, it shows that Marilyn and her new boyfriend sent her father a photo of her kissing him, and her boyfriend giving her dad the finger (which is censored out in television airings and the director's cut). Her father then yells at him, and goes back inside to deal with his daughter, but she escapes out the window and runs to the man's car and they drive away, then Black Veil Brides begin to play the song in front of the same movie theater that the couple went to at the beginning of the video. The man drives up, and her father slaps her face and yells at her to get inside the house. He grows furious, and has an alcoholic beverage in his hand, which implies that he is drunk.
She runs back home and bangs on the door, and her father comes out.
All of a sudden, the man she met jumps out and attacks them, and a fight ensues (which is the unexplained fight in the original video). She gets out, and begins walking across the park, when three unknown men confront her and try to attack her, tearing her shirt. After that, he offers to take her back home, but she insists on dropping her off at the park so her dad doesn't see him. In the director's cut version, it is revealed that the girl's name is Marilyn, and that she didn't know the man, or his name before that day, but she doesn't want to wait for her dad to pick her up, so she goes for a drive with him. The video also shows a fight, but doesn't give much explaining. The music video depicts a couple who rebel against the girl's father by sneaking out and running away. A six-minute director's cut of the video was released on iTunes on their second EP, Rebels. A majority of the music video was shot in front of the Fox Theater in Bakersfield, California. A music video for the song was released on YouTube on October 19, 2011, directed by Patrick Fogarty, who also directed the " Knives and Pens," " Perfect Weapon," " The Legacy," " Coffin", and other Black Veil Brides music videos.
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